Expanding a tournament sounds like adding teams and fixtures. The harder problem is group size, which determines how fair the group stage can be.
Groups of four have a known set of properties
Four teams playing each other once produces six matches, three rounds and a schedule where every side plays on the same day as its rivals.
That last property matters most. Simultaneous final-round kick-offs prevent a team from knowing exactly what result suits it while others are still playing.
Two qualifiers from four also gives a clean elimination bracket without byes, which is why the format persisted for so long.
Groups of three break the simultaneity
With three teams each side plays twice, and one team sits out each round. The team resting has already seen the results before it plays.
The final match in such a group is played by two teams who know precisely what outcome eliminates the absent third. That is the structural objection.
It also produces fewer matches per team, which reduces the value of the tournament for participants who travel a long way to play twice.
Larger groups reintroduce dead rubbers
Groups of six or more create matches between teams already qualified or already eliminated before the final round.
Broadcasters and host cities dislike those fixtures, and organisers cannot always schedule them into low-value slots because venue rotation is fixed.
The larger the group, the more of the schedule is decided before the last round is played.
The knockout bracket constrains the answer
The number of teams advancing must fit a bracket. Awkward totals force byes or an extra preliminary round, both of which create unequal paths.
Advancing best third-placed teams solves the arithmetic but introduces cross-group comparison, which requires teams to be ranked against opponents they never faced.
Every expansion proposal is really a choice between these compromises rather than a choice about how many teams to invite.
Expansion changes qualification too
More places mean confederations receive larger quotas, which changes the shape of qualifying campaigns years before the tournament itself.
Countries that previously had no realistic route acquire one, and that alters investment in domestic infrastructure and youth systems.
The group format debate is visible and the qualification effect is larger. Expansion is mostly a decision about who plays for four years, not about who plays for one month.

